Join Ina Saltz for an in-depth discussion in this video Other typographic best practices, part of Graphic Design Foundations: Typography.
As a professor and critic of typographic design, I see a lot of the same mistakes made over…and over again by beginners.…I'd like to point them out and suggest some alternatives to make your type usage more professional.…In some programs and with some older type file formats, it's possible to artificially…create a bold or italic version of a font.…It may seem like it saves time, but you will only get the correct italic or bold designed…for the typeface by selecting them from the Font menu.…
Remember to use Smart Quotes.…Dumb Quotes, also called prime marks, may be used to indicate feet and inches, but for…quotes and apostrophes be sure to use Smart Quotes, also known as curly quotes.…I also see a lot of small type which is outlined by adding a stroke, but letter forms are distorted…when a stroke is added.…The stroke overlaps the shape of the type on both sides of its defined edges.…It changes the outer shape of the type and the counter spaces get tight or fill-in.…
It's okay to use large type with a thin stroke.…
- What is typography?
- Differentiating type characteristics
- Using ornamental and decorative type
- Combining typefaces
- Using contrast and scale
- Kerning and kerning pairs
- Choosing the optimum line length
- Aligning and spacing characters, words, and paragraphs
- Understanding factors affecting legibility
- Working with three-dimensional type
- Putting type in motion
Skill Level Beginner
1. Typographic Differentiation
2. The Language of Type
3. Spacing and Alignment
4. Touching on Type Design
5. Legibility and Readability
6. Typographic Composition
Contrast and scale4m 54s
7. Thinking with Type
8. Specialized Uses
Working with numbers2m 10s
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