From the course: Developing Visual Campaigns

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Other types of content to consider

Other types of content to consider

From the course: Developing Visual Campaigns

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Other types of content to consider

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- [Instructor] One of the best ways to determine what content to develop for a visual campaign is to simply ask yourself, where does my target audience get the majority of their content? In this chapter I've talked about some of the most popular forms of content that are used in visual campaigns, including micro narratives, eBooks, articles, motion graphics, infographics, interactive content, and emails. But, while these are the most popular, they are really just the tip of the iceberg. For example, you might want to incorporate photos within your visual content like we did for WeCount. The photos we included were entirely custom and unique to WeCount. We did not use stock imagery because it doesn't convert well, which I have discussed previously in this course. It's also possible that your campaign is offline instead of online. As an example, maybe you're preparing every visual element for a conference. If that is the case, you might consider a visual campaign with the following…

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