From the course: Learning Type Design
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Original or revival? Text or display? Serif or sans serif?
From the course: Learning Type Design
Original or revival? Text or display? Serif or sans serif?
- [Instructor] A fundamental part of your plan will be determining how you intend for the typeface to be used. You can't control the way a typeface is used, but you can establish your intent. Do you wanna create a display type for use in headlines? If so, the proportion, the width of letters, x-height, thick to thin ratio, will be tailored accordingly. The decisions are layered. First, will you create an original font or a revival? Revivals are existing typefaces from another time and technology that don't yet exist in digital form. For instance, you might find a typeface in an old book or advertisement that hasn't been digitized. There are two concerns when creating revivals. First, does anyone else own the rights to the font? If so, either secure permissions to create a revival or turn your attention elsewhere. Secondly, does the version of this typeface already exist? Search all of the places where fonts are sold and distributed, get to know everything you can about your font…
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