Join Ina Saltz for an in-depth discussion in this video Opposing forces of typography, part of Graphic Design Foundations: Typography.
I'm going to talk about three sets of opposing forces in typographic design.…Understanding these forces will help you shape your viewer's perception.…The three examples that we'll talk about here are formality and informality,…symmetry and asymmetry, and simplicity and complexity.…We know the difference between formality and informality when we see it.…You know that when someone's wearing a tuxedo they're going to a very different event than…when they're wearing bermuda shorts.…
Typographically speaking traditional Roman letters especially, caps indicate formality and solidity.…They are the typographic equivalent of a tuxedo.…And when something is centered or justified it adds to the formality.…We have a sense of sobriety and calmness, seriousness, organization, balance, and purpose.…In contrast the informal effect here is achieved with a whimsical mix of upper and lower case…letters a chunky slab serif, bright colors, asymmetrically arranged blocks of text and lively imagery.…
The next set of opposing forces are symmetry and asymmetry.…
- What is typography?
- Differentiating type characteristics
- Using ornamental and decorative type
- Combining typefaces
- Using contrast and scale
- Kerning and kerning pairs
- Choosing the optimum line length
- Aligning and spacing characters, words, and paragraphs
- Understanding factors affecting legibility
- Working with three-dimensional type
- Putting type in motion
Skill Level Beginner
1. Typographic Differentiation
2. The Language of Type
3. Spacing and Alignment
4. Touching on Type Design
5. Legibility and Readability
6. Typographic Composition
Contrast and scale4m 54s
7. Thinking with Type
8. Specialized Uses
Working with numbers2m 10s
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