From the course: Layout and Composition: Advanced Principles
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- [Instructor] By now, you're probably aware of how much I value ideas and composition that are unorthodox, unexpected and dynamic. These are the best ways we have to engage the audience and help them remember the message. There's an old saying, polite people rarely make history. I know for a fact that people in my family are pretty polite, and a few had a hand in history, but let's set that aside. By only playing by the standard rules as designers, we risk our work becoming invisible. We explored how to use compositional elements such as line, shape, color, and typography to create strong communication. Those go hand in hand with exploring typography as an element in three-dimensional space and changing meaning using shifts in scale, weight, and placement. We also looked at negative space as a dominant tool that can force the viewer to stop and look and hopefully do a little thinking so the message sticks. Tension is one of the trickiest attributes to explain. I hope you were able to…
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