From the course: Developing Visual Campaigns
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- [Instructor] As you run your visual campaign, it will be important to keep track of how your content is performing against client goals. If it isn't performing to your liking, consider changing your approach rather than continuing down the same path. If it is performing well, double down and try to execute more content at a faster pace. As long as your client answered the three questions at the beginning of your campaign, you'll know what success metrics are most important for them and that is what you should focus on measuring. Visual campaigns are beneficial for both designers and their clients alike. They place a high value on design, require the designer to strategize and work in tandem with marketing, and give clients the content needed to compete in their market. By measuring the success of your campaigns, you will be able to use that information to sell future clients on what you can achieve for them. To further your understanding of this course, I have provided a free copy…
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