Join Bill Gardner for an in-depth discussion in this video Next steps, part of Spotting Logo Trends.
- By now you'll know that spotting trends…is a critical piece of keeping your logo design…as effective and relevant as it can possibly be.…But it's just a piece.…The payoff for opening your eyes to recognizing trends…is they provide you that platform…to extend them to their next phase.…You'll now find yourself much more of a scrutinizer,…and not just an acceptor.…As designers, we take on the responsibility…of guiding others based on our observations.…
We pioneer the visual language that helps to communicate…and move our clients and the public forward.…All an improbable task for anyone in our field…that doesn't actually know which direction forward is.…Use these examples we've showcased on this course…as inspiration for identifying…and gathering additional trends of your own.…Find a trend logo you're inspired by…and test your new skills…by sketching out a linear or an adaptive version of it,…pushing it to a new level.…
Surprise yourself,…and find a logo with an entirely different aesthetic,…and use fusion to merge it with your inspiration mark.…
- The evolution of logo trends
- Examining the monoline trend
- Crests and geodimensional objects
- Examining the transparency trend
- Overlapping objects
- Geometric dimensional
- Real life dimensional
- Putting trend spotting into practice
- Predicting trends
Skill Level Intermediate
1. How Trends Develop
2. Tracing the Evolution of Monoline
3. Tracing the Evolution of Transparency
4. Predicting the Future Paths of Trends
Next steps2m 15s
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