Join Bill Gardner for an in-depth discussion in this video Next steps, part of Logo Trend Report 2017-2018.
- Even though we've just covered 15 trends,…that may have felt like much more.…Absorbing all of those may seem a bit exhausting.…I also know from experience…that your mind was probably racing with possibilities…as we covered them.…You may have been thinking about a project you have going…that some of these motifs might be appropriate for.…It may have sparked some trends you've spotted yourself…and left you wondering why they weren't included.…Let me encourage that kind of thinking…because it assures me that you're engaged…and actively aware of influences in the design field.…
I like that!…The Logo Trend Report is an exhaustive piece of research…that few could afford to undertake.…What we report is empirical and based on the work…of thousands of identity designers worldwide…that subscribe to LogoLounge…as well as reviews of new efforts…on major identity programs reported annually.…All that said, we as designers…work well from intuition.…Sometimes it's easier to see a trend…before it's wholly manifest.…This could be based on the vapor trails of design…
Bill covers over a dozen trends in-depth, explaining how each came about. As he dives into the origins of these trends, he introduces hundreds of the most current logos crafted by exceptional designers around the world. Bill helps you become sensitized to recognizing the nuances that are occurring in the industry, and know when a trend has run its course. Plus, learn where to look to find sparks that can help you identify trends before others, and create a forward-thinking project that launches you into the vanguard.
- Why are trends important?
- Surface, form, object dimension, and line trends
- Shadow breaks, fades, and rising color
- Simple overlays
- Text boxes
- Yin yang
- Pasta bends
- Color split