From the course: Learning Graphic Design History
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The New York School
- In the 1950s and 60s, New York was the center of advertising and design. The term "The New York School" is more about a group of designers working in and around New York, rather than a strong creative movement. A common theme of these designers is a commitment to the Modernist ideas of "less is more," functionalism, and the use of images and geometric forms to convey a message. The American iteration of this placed importance on the work being egalitarian, open and direct. These designers took advantage of common cultural symbols. They combine them with verbiage to tell a new story, creating a symbiotic relationship between word and image. Henry Wolf's cover for a catalog on an AIJ exhibtion of paperback covers, shows the viewer a trompe-l'œil tear revealing the word "Paperback," which is of course, exactly what that is. Bradbury Thompson's incredible promotional books for the paper company Westvaco, integrate collage, experimental printing techniques, and asymmetrical typography…
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