Join Bill Gardner for an in-depth discussion in this video Multicentric, part of Logo Trend Report 2017-2018.
- A year and a half 'til the 1968 Olympics…and the organizers in Mexico City…are desperately preparing for the brightest world spotlight.…But there was a problem.…The organizers had yet to create an identity.…No banners, no signage, no logos…and very little hope.…When Lance Wyman, a 29 year old designer,…his new wife and a design partner arrive…on one way tickets in the host city.…A two week competitive arrangement would determine…the new identity and exhausted with two days left,…Lance sees something that no one else has really spotted.…
The bottom two rings of the Olympic logo…served perfectly as the circles…in the base of the numerals six and eight.…A few more swings of the drafting compass…and the nucleus of the 1968 Mexico City Olympic games…had just been born.…The sheer volume of work produced over the next…18 months was staggering.…Lance was provided an excellent staff of artists…and the concentric circles and lines…that created the events aesthetic were not only…of their time, they defined their time.…
The world was introduced to it in rogue…
Bill covers over a dozen trends in-depth, explaining how each came about. As he dives into the origins of these trends, he introduces hundreds of the most current logos crafted by exceptional designers around the world. Bill helps you become sensitized to recognizing the nuances that are occurring in the industry, and know when a trend has run its course. Plus, learn where to look to find sparks that can help you identify trends before others, and create a forward-thinking project that launches you into the vanguard.
- Why are trends important?
- Surface, form, object dimension, and line trends
- Shadow breaks, fades, and rising color
- Simple overlays
- Text boxes
- Yin yang
- Pasta bends
- Color split