Join Bill Gardner for an in-depth discussion in this video Microlines, part of Logo Trend Report 2017-2018.
- As we investigate trends under the dimensional category, I suspect it's time we at least discuss the likelihood we'll find ourselves confronting the actual manifestation of our own design. And by that I don't mean seeing it in print. But moreover seeing our efforts truly rise out of the page. Whether from additive manufacturing pretty much a fancy term for 3D printers or any of the hundreds of other processes in the works are fully available today. But before any of that happens and as the rest of the world gets a primmer in AM or Additive Manufacturing they'll find themselves interfacing with software that actually design what's to be printed.
There are many options to be explored and despite the fact that the modeling on screen can look pretty realistic. That animation of an item is entirely based on the math of a wire frame image. Pretty sure we can all picture that that looks like and that maybe one of the reasons that this next trend is dependent on consumer familiarity and comfort with the process. This mark for Interface Technologies pretty much provides the reason for this trend.
Aside from the use of the company initials fashioned out in a three dimensional capacity they're created with a series of micro fine wire framed lines that otherwise would be too thin to hold up to scaling bound. But because of their density the color of the lines becomes a less saturated linear half tone. Transparency of this effect is more evident in the mark for chimera screens, for the S lifts off the page and demonstrates how their studio light filters actually work.
CLAD extrudes these concentric lines to expose their transparency as well. But I really appreciate this mark for Aurora. Where everyone comes together to share the bounty of the cooperative harvest. The lightness of these lines as they come together to achieve a greater good sound to me like exactly what the co-op's mission is. I can already imagine a number of ways this trend could evolve forward for clients that have a bit of a technical bend.
Since the precise grid demonstrates accuracy and high tolerance. They're also pretty brilliant when flexibility is required as they twist like mesh. But most of all their wire framed composition exudes the qualities of form dimension and the promise of substance. Here's a final thought on dimensionality as it pertains to logos. We can always take a logo of our design and print out a dimensional badge for a car or take some other design create it with a flat world in mind and extrude it into 3D.
But that's just not the same as actually thinking through a design that might exist in space. And if an identity let's say were to exist in space we could touch it. What would it feel like? Soft? Hard? Furry? Wet? Rough? Slick? Would if feel like the personality of the brand that you'd expect? And how about sound? Does it emit a sound when you touch it? Does it have it's own sonic brand? Is it warm or cold? Here's the reason I pose these questions.
Your smart device already uses something called haptic technology to simulate vibration or centric hues in a very elementary way. But developers are nipping at the heels to broadly release screens that through a combination of technologies can allow you to experience texture and surface on your mobile device screen that will seem alien to you. Imagine running your fingers across an image of sandpaper. And feeling the roughness.
Or touching the same screen and feeling a wet surface. Or the softness of fur or the shape of a visual or dimensional reinforcement of a button on screen. Now that identity you just designed and had such a hard time deciding which Pantone green to use that's just the tip of the iceberg as you start to consider the brand personality and sensory basics of your next mark. Looking for a trend? Be a pioneer for your peers and take a look at haptic technology and you may just find yourself ahead of the curve again.
Bill covers over a dozen trends in-depth, explaining how each came about. As he dives into the origins of these trends, he introduces hundreds of the most current logos crafted by exceptional designers around the world. Bill helps you become sensitized to recognizing the nuances that are occurring in the industry, and know when a trend has run its course. Plus, learn where to look to find sparks that can help you identify trends before others, and create a forward-thinking project that launches you into the vanguard.
- Why are trends important?
- Surface, form, object dimension, and line trends
- Shadow breaks, fades, and rising color
- Simple overlays
- Text boxes
- Yin yang
- Pasta bends
- Color split