From the course: Learning Package Design

Unlock the full course today

Join today to access over 22,700 courses taught by industry experts or purchase this course individually.

Materials, texture, and finishes

Materials, texture, and finishes

From the course: Learning Package Design

Start my 1-month free trial

Materials, texture, and finishes

“

- Choosing materials and textures for your packaging can add tactility, premiumness, confidence, and other attributes that a brand and its products stand for. To choose materials, finishes, and textures, you need to start with the basic elements that make a successful package: shape, color, graphics, image, and typography. All of these elements play an important role in conveying the feeling and essence of the brand packaging. Materials for packaging used to be dictated by function and the current manufacturing processes of the day. Today, technology has advanced what we can do with new materials, so the drivers are now a mixture of function and desirability. Printing textures can be displayed through many applications, like gloss, spot UV, metallics, foils, embossings, dye cuts, pebbled finishes, soft touch, and mirrored finishes. At the time, the glass bottle was one of the only packages that had the properties to deliver milk efficiently and provide a sterile and safe container for…

Contents