From the course: Graphic Design Tips & Tricks
Maki poster, part 2
From the course: Graphic Design Tips & Tricks
Maki poster, part 2
- Last episode I talked about how experienced designers tend to make bold moves and big differences on the page where beginners tend to even things out and make them more alike. And to show what I mean by bold moves I redesigned this concert poster, which is pretty bland. Sticking to these typefaces, I came up with this. Black page, big picture, bolder type, higher contrast between type weights and sizes and so on. The makeover has the energy you'd want in a concert poster and it looks designed. In this episode I'll take it further. Better type, bolder page proportions. Standard page proportions, these are letter proportions, are pretty blah. One edge is somewhat shorter than the other, more definite would be a square where all four sides are alike, or double that, a two to one ratio. These are ratios you can feel. Your monitor is probably 16 by nine, which is less than two to one, but definitely bolder than letter size, so I'll start there in a landscape format. I'll also do a vertical version. Divide the page roughly into thirds and put the picture in there. Pretty tightly cropped, also to the rule of thirds. You can adjust this as you go. In the upper left corner I set her name in the typeface Druk. Druk is spelled D-R-U-K. It's from Commercial Type. Druk is ultra condensed. Others are similar and it comes in several widths. I'll be using two. I have Jakira in double extra condensed and Maki in extra condensed, which puts the emphasis on it. No space between. Then her second picture, bleed to the top. Then again in double extra condensed the word live. Then color the type from the picture like this. And this is a cool thing. Ultra condensed type is powerful on a bunch of levels. I love it for the blocks it makes. It's intentional, there's nothing vague about it. You're forcing a lot of communication into a compressed space, so there's an intensity to it. It towers like a skyscraper, so there's this bigger than life feel to it. Date and time, also in double extra condensed run together, separated only by gray value. I love the rectangles. Now a change of face to Miller Display italic. It's a beautifully proportions textured serif, set the venue and what a lovely contrast. This is another asset of Druk. Because it's visually neutral you can put stylish faces against it and they don't interact. Each stands on its own. So it goes with almost anything. Then I drew an axis here and set a Kent & Moore production in tiny Helvetica Light caps. Caps to keep it block-like, aligned right. This is bold stuff. Tight picture cropping, bleeds, intense typefaces on the edges, high contrast of style and size, and sharp alignment. Last step, add the text in Miller sized to hit the baseline, set the sponsors below that, and we're done. Looks pretty easy. It was surprisingly easy. I experimented a bit with type widths and sizes. Here's a version with her first name wider. But the basic configuration worked from the start and that's because of the rectangles. So this is an easy style to work in. Here's the same design in all black. I love this. Strong photo in free space, then the type, imagery, everything in a narrow band across the top. It moves your eye, it has texture, contrast, all that. There are no foreign elements, like curves for example. It's pure. The other cool thing about this type is it can run vertically too. Super big photo, even more tightly cropped, same rule of thirds. Again, you can fudge a bit depending on your image. And now we'll just stack the type this way. First name, second name, live, tuck the second photo in there, our tiny type. Yates Pavilion, date and time in Druk. Note the tight line spacing. And finally, the Miller text, aligned right like everything else. And it just carries your eye down the page. It's classy, it doesn't look contrived. One other way to do it unique to this type is to create a built block. Jakira Maki, this time the same width, so Jakira is bigger, then live, then bring the date and time and the photo into the block. Add back Yates Pavilion, our tiny type aligned here, and then the text, which can now be aligned left, which is easier to read, and we're done. I like this a lot. It's an incredible format. It's radical, it's bold, it's classy, and it's surprisingly easy to do. So that's what I mean by making bold moves. High contrast, tall, wide, near the edges, all that, that's what design looks like. And that's your design for today, see you next time.
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Contents
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Design a modern cover: Think simple, clean, and angular3m 22s
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Transform a product sheet: Put your words here, not there3m 1s
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Design a business card: Make it look like what it says4m 40s
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Double your artwork for free: Use the same picture twice3m 49s
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Design a ghosted logo: A picture always goes with itself5m 39s
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Design a business card using repetitive shape4m 38s
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Why round letters are bigger than straight ones1m 49s
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Design a powerful poster: Work with your photo, not against it7m 13s
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Design stationery that’s almost a brochure: Picture your product, not your logo7m 42s
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Alignment: Your ruler’s good only for regular things4m 32s
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Logo design: Think simple3m 40s
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Your design needs a focal point: Dramatic photo anchors a strong makeover8m 5s
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Chart your data with images2m 26s
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Make a beautiful logo with off-the-shelf type3m 30s
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How to transfer your look to a new format13m 55s
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Angles4m 52s
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The (very!) versatile art of the silhouette8m 14s
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Easy, functional one-line design6m 30s
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Signage: Consistency makes the brand7m 59s
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Elementals: How black, white, and gray make depth2m 43s
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A beautiful desk calendar you can make yourself9m 28s
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Lesson of the counterintuitive logo5m 24s
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How to design visual instructions5m 42s
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Design a beautiful CD package9m 7s
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Simple brochure presents your face to the public2m 37s
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Soften the edge2m 49s
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Small layout packs a big punch6m 59s
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Shape it: Part one6m 52s
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Shape it: Part two4m
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A logo makeover: Part one5m 3s
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A logo makeover: Part two5m 22s
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Grid collage3m 8s
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People in a group on a grid5m 24s
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Magazine cover redesign4m 33s
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Designing cards with type alone7m 7s
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Designing a small-space advertisement4m 11s
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Designing a business card for a photographer5m 17s
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Designing names with type and basic shapes4m 17s
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Review of an outdoor sign logo7m 58s
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Creating a small multipage brochure9m 21s
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Designing with black, white, and gray5m 19s
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Gestalt techniques: Isomorphism6m 40s
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Redesigning a business card7m 48s
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How to put motion on a static page11m 59s
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The color wheel6m 36s
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Layout decision points5m 3s
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Designing a tiny brochure3m 53s
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Panoramic spacing3m 23s
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Multi-use format for a business card7m 57s
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The boring book cover challenge: Part 17m 31s
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The boring book cover challenge: Part 24m 21s
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The single space practice5m 1s
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Incorporating hairlines into your design4m 22s
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Close enough with color choice4m 39s
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More design techniques with grids4m 35s
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Lanzarote calendar assignment4m 11s
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Foreground focal point2m 58s
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Stop, look, observe3m 50s
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Working with a rule of thumb (dynamic) grid8m 24s
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The humble power of negative space9m 37s
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Go with the flow9m 52s
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Learning by doing11m 43s
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For the love of design!4m 7s
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The boring book cover challenge, part 35m 50s
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Bold moves5m 6s
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Simply beautiful4m 51s
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Common but versatile looks5m 37s
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Audacious philanthropy5m 50s
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Simple slides12m 48s
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Every face has a place5m 8s
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Those little extras1m 53s
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Seeing sight lines13m 34s
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Swiss style grids, part 15m 26s
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Swiss style grids, part 26m 54s
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Poetic type5m 20s
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Visual continuity4m 53s
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Find your balance5m 25s
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Procrastiworking with album covers10m 21s
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Looking around: Why it works4m 17s
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Don't fake it2m 3s
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Find the focal point6m 5s
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Tooth and texture8m 35s
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Small and simple5m 37s
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Design challenge: Dino Water3m 36s
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Looking around: Address the audience2m 52s
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Experimenting with borders5m 20s
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Magazine layout triple threat5m 48s
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Product ad comparison4m 5s
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Lanzarote calendar assignment: Revisited5m 24s
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Rewind: Simply beautiful4m 59s
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Rewind: Seeing sight lines13m 33s
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Find your center with typefaces4m 59s
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Maki poster, part 15m 40s
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Maki poster, part 26m 35s
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Quick look: Decoded wallet case1m 2s
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A type of luxury2m 32s
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Quick look: Saltwater restaurant1m 15s
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Quick look: Nick's Cove1m 1s
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Less is more: Book covers5m 22s
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Less is more: Notices5m 25s
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Less is more: Posters4m 44s
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Movement in design4m 16s
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The British Academy: Logo4m 36s
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The British Academy: Type3m 48s
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The British Academy: Grid4m 45s
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Quick look: Teavana rock sugar53s
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Ask John: Authentic advice2m 33s
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Blue Note: Donald Byrd album cover3m 50s
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Blue Note: Caddy Daddy, Part 14m 45s
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Blue Note: Caddy Daddy, Part 24m 28s
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Blue Note: Caddy Daddy, Part 33m 56s
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Ask John: Finding your passion2m 41s
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It's all in the details: Lineweights1m 49s
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Paper flyer redesign4m 6s
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Set a headline with Gossamer3m 54s
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Ask John: New business logo1m 52s
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A new type: Helvetica Now5m 48s
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In detail: Line values2m
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Typographic silence6m 46s
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Rebranded: Uber4m 6s
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Capture connection with authenticity5m 27s
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