From the course: Learning Graphic Design History

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Low-tech Seattle

Low-tech Seattle

From the course: Learning Graphic Design History

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Low-tech Seattle

- The United States is a big country. One idea can influencing graphic design in one region while another idea is prevalent in another. Seattle in the late 1980s and 90s was a nexus of amazing energy and movement in music and design. As the music scene exploded, the design world responded and created a unique style specific to that time and place. The designer Art Chantry moved to Seattle in the 1970s. He worked as an art director as a free monthly tabloid and began designing posters for independent record labels, community events, and concerts. The posters typically have low budgets and tight turnaround times. Chantry used this to his advantage and adopted a process that combined found images from vintage magazines and books with bold typography. This related to the music scene. The musicians in Washington wore thrift store items and the typical outdoor clothing. The style did not evolve out of a conscious attempt to create an appealing fashion. It was about being cheap and durable…

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