In this edition of the annual Logo Trend Report, Bill covers over a dozen trends in-depth. As he dives into the origins of these trends, he introduces hundreds of the most current logos crafted by exceptional designers around the world. Discover how each designer was able to manifest a unique solution using the same general concept behind the trend. Throughout the course, Bill helps you become sensitized to recognizing the nuances that are occurring in the industry, and know when a trend has run its course. Upon completing this course, you'll have the knowledge you need to stand on the shoulders of current trends—and anticipate the trajectory of trends yet to come.
- The importance of trends in design
- Gradient colors
- Linear fades
- Field lines
- Contemporary badge design
- Serif redux
- Neo vintage
Skill Level Intermediate
- Soothsayers, magis, swamis, prophets, mystics and sorcerers. Every culture had a term for that individual with a gift, the ability to look into the future and predict our destiny or forecast an outcome. They may have had a magic rattle or a potion to add some theater to their effort, but when you really cut through the hokum, they were just smarter individuals with a pretty good track record based on their better than average wisdom.
They knew where to look for clues. They knew the odds of how to best calculate an outcome to their advantage. Well, welcome to Logo Soothsaying 101, or, as the industry's come to know it, the Logo Trend Report. Translated to today, an impressive track record of design is not a mystical blessing. It's an effort of a designer that is passionate about their craft and a voracious observer of their field and the motivation of consumers.
If that sounds like you or the designer that you aspire to be, you're in the right place. Those insights are what we present annually in this report. We will, in this course, talk about how color is changing the way the public thinks and blending with technology to expand the same palette of hues we've always relied on. We'll break down the changing line work used to build our logos and consider three unique ways these building blocks signal a contemporary aesthetic and build relevance with the public.
Typography is starting to exert a new personality with a change of face, and it's also delivering a visual brand message with simple omissions and even simpler additions. A surging interest in heritage and the value of past symbology is leading designers to reconsider preconceptions regarding badges. We'll see how a nod to the past can open the hearts of consumers tomorrow.
And finally, we'll introduce you to three directions in form that'll make you think twice as you look at shapes and finished detail on your projects. I can assure you there's a rich resource of influencing logo insights ahead. These trends may hold the clues you need to deliver your client an exceptional design destiny.