Logo Development: Identity Design and Discovery
With Bill Gardner
Liked by 452 users
Duration: 1h 11m
Skill level: Beginner + Intermediate
Released: 2/14/2018
Course details
In part one of the three-part Logo Development series, Bill Gardner takes you step-by-step through the client discovery process–ensuring that you grasp where your client is coming from and know where they are going before you craft their logo. Exceptional visual brands come from designers who take the time to understand their client. This course explains the different motivations behind a rebrand, unique brand personalities, how to better understand your client’s business, and identify what differentiates them from their competitors. Bill wraps up the course with a discussion of competitive analysis and road map creation, complete with a downloadable visual brand discovery form, sample brief, and worksheets. This prepares you for part two of the series, Logo Development: Identity Development, which will take you through the process of designing various logos.
(Be sure to round out your learning with part three of the series, Logo Development: Identity Delivery.)
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Meet the instructor
Learner reviews
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Brahim Oudades
Brahim Oudades
Brand Identity Designer
Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone