From the course: Developing Visual Campaigns

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Letting data drive your content

Letting data drive your content

From the course: Developing Visual Campaigns

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Letting data drive your content

- [Narrator] In chapter two, I shared with you our suggested solutions for the first year of our campaign with the NEA. You might be wondering how our team landed on certain projects over others, and the answer is the data. Part of running a successful visual campaign lies in understanding the data that drives many content marketing decisions. In this video, I'll share with you some key data points, that should help you find preferred content solutions for different problems. Static square images on Facebook that measure anywhere from 700 to 900 pixels wide average 65% more likes, comments and shares than text only posts. Videos on Facebook get 122% more likes, comments, and shares than text only posts. That's because the average consumer prefers to watch video first, and then only after watching a video will they choose to view information rich images, and only after those images will they view text. The average user spends 270% more time on a website that has video in the upper fold…

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