From the course: Running a Design Business: Leading a Creative Team
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Learning to speak business
From the course: Running a Design Business: Leading a Creative Team
Learning to speak business
- [Instructor] We've been talking a lot about this word value. And what is value, and how does your organization, how does your company see value in your creative team? And I think that sometimes this can be a translation that can be challenging, especially for creative leaders. So let's actually take a minute and really just take a look at this. And how do you learn to speak business, because the thing that I've found is that most creative teams and most creative leaders, they aren't really sure how to communicate what they do in a way that makes sense, or that the business sees value in. Because they look at things differently. They don't see the world through our eyes. Now you, as a leader, you have to be able to create and articulate your team's value to make them that critical asset to the company. But the challenge is, you have to do it in a way that that company understands. Because going through and just speaking only in design terms, well that's not going to get it done. If…
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