Author
Released
11/17/2014Beginning in the Victorian age, Sean explores the need for design in Industrial age advertising, the use of graphic design as propaganda during the two world wars, and the rise of the massively influential Bauhaus school. He sheds light on the development of poster, film-title, magazine, and album-cover design; the changing relationship between design and typography; and graphic design's role in various art movements, ranging from Art Nouveau to new wave. Get started with Foundations of Graphic Design History and discover the power of imagery.
- Why study graphic design history?
- Art Nouveau
- The Arts and Crafts movement
- The Soviet Revolution
- European avante-garde
- New Typography
- The great age of posters
- American modernism
- Post-war optimism
- The rise of the corporate identity
- Exploring the fused metaphor and the "big idea"
- Reviewing Swiss typography
- Post-modernism
- Minimalism
- The West Coast shift
Skill Level Beginner
Duration
Views
- I'm Sean Adams and I'd like to welcome you to the Foundations of Graphic Design History. I've been studying and teaching graphic design history for three decades and I've helped build and manage the largest collection of graphic design history in the world, the AIGA Historical Archives. One of the first questions you might ask is why should I care about graphic design history? It's the past. And I would answer that one of the best tools to be a great designer is to have a wide visual vocabulary.
And history gives us that. Having a visual library of images stored in your memory, gives you a smarter and more varied toolbox. The other point is that design is not Darwinian, that is, it doesn't get better over time. Design simply reflects the culture and the period of time in which it was created. This course is created to provide a solid foundation of the highlights in our graphic design history. I'm not interested in talking about history, like your third grade history teacher.
I'm more interested in why something looks the way it does and what was happening to influence that? Whether it's a unique way of using contrast or an unexpected approach with typography, the examples we'll explore will always be inspirational. I'm sure you'll finish with more appreciation for some of the great designers in the past and it will hopefully spark your curiosity to dig deeper. Welcome to the Foundations of Graphic Design History.
Related Courses
-
Graphic Design Foundations: Typography
with Ina Saltz2h 23m Beginner -
Learning Logo Design (2013)
with Von Glitschka2h 34m Intermediate -
Designing a Typographic Bauhaus Book Cover
with Nigel French33m 27s Intermediate
-
Introduction
-
Welcome1m 35s
-
-
1. 1880-1912
-
Victorian advertising3m 4s
-
American wood-type posters3m 49s
-
La Belle Époque3m 36s
-
Art Nouveau3m 35s
-
Arts and Crafts2m 45s
-
German posters2m 42s
-
-
2. 1912-1930
-
World War I propaganda3m 33s
-
The Soviet Revolution4m 36s
-
European avant-garde4m 10s
-
De Stijl3m 14s
-
The Bauhaus: Part one3m 58s
-
The Bauhaus: Part Two3m 21s
-
New Typography4m 7s
-
-
3. 1930-1950
-
The great age of posters3m 44s
-
The American magazine3m 57s
-
American modernism4m 19s
-
World War II: Axis powers4m 21s
-
World War II: Allied powers4m 40s
-
-
4. 1950-1965
-
Post-war optimism4m 16s
-
The fused metaphor4m 44s
-
The New York School3m 42s
-
Swiss typography3m 49s
-
-
5. 1965-1975
-
American corporate identity4m 46s
-
Protest4m 7s
-
Fillmore4m 3s
-
Typographic eclecticism3m 11s
-
-
6. 1975-1990
-
Japanese design3m 39s
-
Punk and new wave3m 17s
-
Low-tech Seattle2m 40s
-
Post-modernism3m 49s
-
-
7. 1990-2014
-
Digital revolution3m 51s
-
Minimalism3m 6s
-
Vernacular3m 45s
-
West Coast shift5m 39s
-
-
8. Conclusion
-
Where next?2m 19s
-
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.
CancelTake notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.
Share this video
Embed this video
Video: Welcome