Learning Cultural Strategy for Design
With Gerard Crichlow
Liked by 329 users
Duration: 39m
Skill level: General
Released: 2/14/2018
Course details
The interaction between culture, people, and trends is the driving force behind influential brands. Cultural strategy reveals how and why consumers think, act, and feel-now and in the future. This course is for anyone who wants to harness their creative abilities to shape brands, and ensure that those brands not only participate in the cultural zeitgeist, but also contribute to it. In this course, Gerard Crichlow discusses the four truths of purpose-led brands. He helps strategy teams get to a creative idea, summarize their findings, and communicate those findings to a creative team. He wraps up the course with a review of a campaign ecosystem done well.
Skills you’ll gain
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Meet the instructor
Learner reviews
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SAM Husaini
SAM Husaini
President & Chief Strategy Officer at PROCREALLIGENCE. A Marketing Leader. Empowering Startups & MSMEs. Growth Catalyst. Strategy Architect…
Contents
What’s included
- Learn on the go Access on tablet and phone
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