Join John McWade for an in-depth discussion in this video Kinds of type in a family, part of Learning to Set Display Type.
- Some typefaces stand alone, but most are part of a larger character set of numerals, punctuation, and other non-alphanumeric characters. Roman typesets usually include an italic and often a bold, and bold italic. Some type families are more extensive. Larger families have more weights, for example, from ultra light to super bold. Eight weights is not uncommon, and I've seen more. You may also find a condensed range. Sometimes a super condensed, an extended range, and so on.
All with italics too. I've seen type families with 80 separate faces. Why so many? It's for nuance. Some type families include small caps. These are upper case letters the height and weight of lower case letters. You may also find old style numerals which are smaller than standard numerals. Standard numerals are the size of upper case characters. Old style numerals are the size of lower case characters and have ascenders and descenders so they blend into lowercase type.
Very elegant. Many type families include a fairly extensive set of alternate characters, which are usually called glyphs. A glyph that's made from two or more characters is called a ligature. An example of a common ligature is the F I. You can see in the word office, that the terminal of the F and the dot of the I collide. These can be replaced by as FI ligature where the terminal of the F becomes the dot of the I and makes a smoother setting.
Glyphs and ligatures are primarily decorative. In the typeface Bookmania, the TH, the upper case F and the ST are especially swashy ligatures. These are for display only. You wouldn't use these in text. Glyphs are like magic. Where there's really lot of fun to be had.
Join John McWade as he explains how to design in a variety of styles and voices using display type, which is type that's set at headline size and above. He discusses type families that include strikingly expressive characters, shows how to combine typefaces, shares how to avoid common design flaws, and takes you through working with type in photos. This art form is applicable to print advertising, brochures, magazines, posters, fliers, slide decks, and much more.
- What is display type?
- Form vs. function
- Setting display type
- Combining typefaces
- Tightening or loosening a setting
- Using display type with images
- Avoiding common mistakes
- Typographic voice