From the course: Logo Development: Identity Design and Discovery

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Identifying competitors: Logos and visual brands

Identifying competitors: Logos and visual brands

From the course: Logo Development: Identity Design and Discovery

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Identifying competitors: Logos and visual brands

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- In the early days of the auto there was a cross country race between two car manufacturers. The journey was arduous, competitive, but in the end one car outdistanced the other. The loser took the opportunity to proudly report they'd just taken second in a major auto race and that their nemesis had only managed coming in next to last. I think that's a tremendous marketing tale even if it is a bit cheeky since the loser was able to craft a message that in defeat positioned them beautifully against their competitor. With Hustler we were able to identify quickly the other competitors in the zero turn mower market but we also knew that John Deere and some other major players were looking to get into this segment and though we were talking zero turn market the competitors were really anything that cuts grass and could certainly be a tractor, or a riding mower, or standing mower as well. Positioning your client against their competitors with similar products in the same market segment is…

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