Join Von Glitschka for an in-depth discussion in this video How to say a lot in 140 characters, part of Social Media for Graphic Designers.
- [Voiceover] Shakespeare had a great quote: "Brevity is the soul of wit." I think that statement suits Twitter perfectly. You have a finite amount of characters to say what you wanna say, and you need to choose your words wisely. So let me show you how I go about crafting my tweets. When you're on your Facebook page, you can go here and just click on Tweet, this'll bring up the authoring window to compose your tweet, and it's gonna count down the characters. Remember, you only have 140 so you wanna pick your words wisely.
I'm gonna be announcing a new product here and I wanna share it with people so they can see it, they can enjoy it, and I can interact with them. So I'm just gonna write up, based off of what I've created, we'll go ahead and type this out... And, yes, I'm gonna get a little geeky, that's okay. Lots of (laughs) sci-fi references here.
And, almost done here and I'm gonna add another hashtag. Once again, I use hashtags as reinforcement for what I'm posting about, sometimes in a humorous fashion such as this. So this is my full tweet, now you can see I have 14 characters still available that I can use. So I need a URL to direct people to here, so I'm gonna go over to my Glitschka Studios website, and we're on my Products page you can see I have a Star Wars sticker set that I just put up, I'm gonna click into that, and this is my new Star Wars stickers.
So what I'm gonna do is I'm gonna copy this URL, copy it, I'm gonna go back to Twitter and I'm gonna paste it right before the hashtag here, and that will give people access. But notice, I have 10 characters I'm over. That means the URLs that you tweet will be deducted from the amount of characters. So you have to keep an eye on this, so how am I gonna do this? Well this is where a URL shortener service comes in.
I like to use Google's URL shortener, so what I'm gonna do is click on Google's URL shortener. We'll go ahead and paste in the URL from my website here and I'll go shorten URL. It'll bring this up, it gives you a display of where it's coming from so you know it's the right source, and then we can simply select the URL it creates, a shortnened URL, copy that and then click Done. We can go back to Twitter now, and we can just replace this long URL here, we'll delete that, and we'll replace it with the short one that you can see here.
We still have eight characters left that we could use, but in this case we don't need to use them. What we need to do now is we need to attach a few pictures to this so people see what I'm talking about. So I'm gonna click on the photo, we'll go to the desktop and I have a couple nice photos of the stickers, and then I'll go Choose, it'll add those to it. But notice, when you add images, you can add up to three on a tweet, it doesn't count against your character count. So we have a very well crafted tweet here.
My Star Wars stickers just landed. Docking Bay 94. Fresh from the outer rim. Full set available on my site. Gives a URL link to that site and hyperspace tested. This is ready for prime time, and this is the way you wanna think through and craft your tweets, so it gives somebody a link they can respond to to get more information, it's funny, it's gonna connect with people, and it's everything Twitter is about. So that's how I approach it, now I'm just simply gonna hit Tweet, and now you can see that tweet has landed in my timeline, and it's been pushed out to all 20,000 plus followers I have.
That's one distinct difference between Facebook and Twitter is this will show up in 20,000 timelines of people I follow. Not everybody will click on it, but it's guaranteed to show up in their timeline. You can't say that about Facebook. So that's why I like Twitter. I love to write too, but growing up (laughs) I also spent a lot of time in English class drawing and because of that, I make a lot of typos and at times struggle with the rules of grammar.
So I wanna show you something really briefly that you might wanna check out. It's called Grammarly, and I use this specifically when I'm doing more extensive writing and I'm not sure about all of those grammar rules. This is a great service, it just really helps you polish up your writing so you might wanna check it out. Tweeting isn't hard, but you do want to simplify your commentary to be more effective and interact with those who follow you because the Twitter stream moves pretty fast and you have a limited amount of time to capture a person's attention with your tweets.
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