From the course: Universal Principles of Design

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Green effects

Green effects

From the course: Universal Principles of Design

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Green effects

- [Instructor] Hi, I'm Jill Butler, and this is Universal Principles of Design. In this movie, Green Effects, or the science of getting back to our arboreal roots. The H.J. Heinz Company has been making ketchup, specifically red ketchup, since 1876. But in the year 2000, a bit of a seed change occurred, or rather of ketchup change. Heinz introduced a ketchup of a different color, EZ Squirt Blastin' Green, and they sold more than 10 million bottles within the first seven months of its existence. This was the biggest jump in sales in the brand's history. And the lesson Heinz learned? And I quote, "The tremendous success of Heinz "EZ Squirt Blastin' Green showed us "that kids love decorating their food "with colors that are bright, wild, "even a little funky." So based on this Heinz decided to introduce a rainbow of colored ketchups over the next few years including Funky Purple, Passion Pink, Awesome Orange, Totally Teal and Stellar Blue. And then in 2006 the product was discontinued…

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