From the course: Graphic Design History: The Bauhaus Movement

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Graphic design, advertising, and typography, part 2

Graphic design, advertising, and typography, part 2

From the course: Graphic Design History: The Bauhaus Movement

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Graphic design, advertising, and typography, part 2

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- Herbert Bayer, Walter Gropius, Laszlo Moholy-Nagy, and Wassily Kandinsky shaped and promoted the philosophy of functional design not only in typography and print-making but also across other disciplines from architecture to ceramics. The concept of function in graphic design today is unquestioned. Post modern concepts aside, of course the typography and image should guide the viewer, provide information and communicate a message. It should be clear and legible, free of distractions and irrelevant elements. This was a revolutionary idea established at the Bauhaus. Using the same modernist philosophy applied to architecture, product design and furniture, graphic design broke from the decorative forms of the 19th century. Now graphic design and typography's role was to relay information as efficiently as possible. Maximum negative space and clear hierarchy assisted the viewer. Sans serif typefaces such as Futura, based entirely on geometric forms rejected the degenerate typefaces of…

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