From the course: Graphic Design History: The Bauhaus Movement
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Graphic design, advertising, and typography, part 1
From the course: Graphic Design History: The Bauhaus Movement
Graphic design, advertising, and typography, part 1
- Typography at the Bauhaus emerged from the printmaking and advertising workshops. Graphic design as a profession was in its infancy. Printers, illustrators, and typographers created posters, advertisements, and books. There was no profession called graphic design. What began as a sideline of printing became one of the Bauhaus' most lasting legacies. The typography workshop was, at the onset, not the priority of the Bauhaus, but it grew increasingly important when Moholy-Nagy and alumni Herbert Bayer became involved. Moholoy-Nagy's exploration with photography and Bayer's modernist typography and composition merged to create a conceptually fresh approach. Typography was to be an empirical means of communication and an artistic expression. But visual clarity was stressed above all. At its cores, these three principles directed the work. Number one, typography is shaped by function. Number two, the aim of typography is communication. It must appear in the simplest and strongest form…
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