Join John McWade for an in-depth discussion in this video Find your center with typefaces, part of Graphic Design Tips & Tricks Weekly.
- I have a hobby that is so intense…that it requires 100% of my focus and concentration…and almost puts me in this Zen state.…I didn't realize that until I'd done it awhile,…and I got thinking it would be interesting…to come up with a logo type that portrays that mode.…I mean where the world just sort of goes away,…and you're just in this place.…
So, what type would do that?…And I'd like to show you a few that I explored,…and what I was looking at.…I began with Avant Garde Gothic Pro Extra Light.…I chose this because the shapes…are so simple and familiar,…just straight lines and perfect circles.…It's mostly air, but those lines create…a little bit of a demand.…So my first step was to lighten it,…which you can do, of course, with any typeface,…and added space between the characters,…again to try and kind of lighten the setting…and lessen its demand.…
Wasn't quite working for me.…My next attempt was Fira Sans.…Fira is a more condensed typeface.…And it was interesting in looking at this…that the condensing, the pressure from the right and left…
Author
John McWade
Updated
11/1/2019Released
6/2/2015Skill Level Intermediate
Duration
Views
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New This Week
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Introduction
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Welcome53s
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The Best Practices of Graphic Design
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Logo design: Think simple3m 40s
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Chart your data with images2m 26s
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Angles4m 52s
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Soften the edge2m 49s
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Shape it: Part one6m 52s
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A logo makeover: Part two5m 22s
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Grid collage3m 8s
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People in a group on a grid5m 24s
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Magazine cover redesign4m 33s
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Redesigning a business card7m 48s
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The color wheel6m 36s
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Layout decision points5m 3s
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Designing a tiny brochure3m 53s
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Panoramic spacing3m 23s
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Foreground focal point2m 58s
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Stop, look, observe3m 50s
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Go with the flow9m 52s
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Learning by doing11m 43s
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For the love of design!4m 7s
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Bold moves5m 6s
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Simply beautiful4m 51s
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Common but versatile looks5m 37s
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Audacious philanthropy5m 50s
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Simple slides12m 48s
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Every face has a place5m 8s
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Those little extras1m 53s
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Seeing sight lines13m 34s
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Swiss style grids, part 15m 26s
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Swiss style grids, part 26m 54s
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Poetic type5m 20s
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Visual continuity4m 53s
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Find your balance5m 25s
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Looking around: Why it works4m 17s
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Don't fake it2m 3s
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Find the focal point6m 5s
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Tooth and texture8m 35s
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Small and simple5m 37s
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Design challenge: Dino Water3m 36s
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Experimenting with borders5m 20s
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Product ad comparison4m 5s
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Rewind: Simply beautiful4m 59s
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Rewind: Seeing sight lines13m 33s
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Maki poster, part 15m 40s
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Maki poster, part 26m 35s
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A type of luxury2m 32s
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Quick look: Nick's Cove1m 1s
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Less is more: Book covers5m 22s
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Less is more: Notices5m 25s
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Less is more: Posters4m 44s
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Movement in design4m 16s
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The British Academy: Logo4m 36s
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The British Academy: Type3m 48s
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The British Academy: Grid4m 45s
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Ask John: Authentic advice2m 33s
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Paper flyer redesign4m 6s
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Set a headline with Gossamer3m 54s
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Ask John: New business logo1m 52s
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A new type: Helvetica Now5m 48s
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Typographic silence6m 46s
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Rebranded: Uber4m 6s
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Video: Find your center with typefaces