From the course: Graphic Design Tips & Tricks

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Find the focal point

Find the focal point

- Came across a paper recently, similar to this one. It was from an unknown source, so I've just recreated something similar. It was spare like this though, no real detail and I've seen so many documents presented almost exactly this way that I thought it might be useful to have a closer look. There are four elements here, the white page, one photo, an allergies name plate set in Times Roman, and a headline in a Gothic face called Balto Medium. Times is a good typeface, Balto is a great one, but here they look pretty generic, average weight, average spacing, I'll come back to this. The image itself is generic, the problem with this is that there's no focal point so it's forgettable. I mean it's like we've seen this before and so we tend to tune out images like this. Placing it at the bottom of the page leaves a white band, that's a very high-contrast space, which would be okay, but what's happened is it's been filled with a title that just sprawls across the space. When this happens…

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