From the course: Developing Visual Campaigns
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Finalizing direction and getting buy in
From the course: Developing Visual Campaigns
Finalizing direction and getting buy in
- [Instructor] Once you have your pitch, the next step is to present it to your client and all stakeholders for final feedback. I've found that clients respond best to pitches when they have a few days to review prior to meeting in person or over a screen share to discuss. Given that, email the pitch at least two business days before you are set to meet and discuss it. When you meet with your client be sure to walk them through each page with authority, while also remaining humble. Your job is to further their goals. If they don't like any of the design styles you chose thank them for the constructive feedback and use that to find the right style. As an example the design styles we initially pitched to the NEA were all rejected, but this rejection allowed us to ask more questions, dig deeper, and find a solution that was far better than our original options. This is often typical when presenting styles. You'll find that most clients like some elements of each style and want to see a…
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