From the course: Learning Graphic Design History
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Fillmore
- San Francisco was the port where many young men and women were discharged after World War 2. Those that didn't feel that they fit in back on the farm or the small town, stayed. The beat movement grew in the 1950s and the city became a haven for artists and writers. By 1966, San Franciso was the epicenter of the counter-culture revolution. A small group of designers began making posters to promote events at the Fillmore auditorium in 1966. The posters followed a style that was fluid and complex. Any poster from this time period and style is grouped together as a Fillmore poster. It's important to realize that this was the height of the American corporate identity, Swiss typography and international style but the Fillmore posters are 180 degrees from these. We look at these today and think, "How can anyone read that?" The point at the time was to reject legible Swiss modernism in favor for a more organic and a less rigid experience. This was also amplified by the use of hallucinogenic…
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