Join Bill Gardner for an in-depth discussion in this video Fades, part of Logo Trend Report 2017-2018.
- Our conference room at Gardiner Design…has rails covered with boards displaying…hundreds of identities we've crafted…over the years for our clients.…Each of the black boards displays…a dozen logos neatly centered on a white square.…As we speak with potential clients,…they can't help but take in the…breadth of our client base.…At some point, in each presentation…you'll usually hear me remind a client…that although these logos are all…neatly displayed on a white background…it's one of the few times you'll…see them in that environment.…
Usually, a mark will be accompanied by…other components of the brand's visual language of…color, fonts, pattern, texture, materials and more.…A logo usually needs to have the flexibility to…display well against a number of different backgrounds.…It just makes good sense to…provide diversity of application to…accommodate the occasional anomaly.…The reason I share this insight is because…our next trend pretty much takes…me to task for that statement.…
Fades, as I refer to them,…are marks that tend to allow color…
Bill covers over a dozen trends in-depth, explaining how each came about. As he dives into the origins of these trends, he introduces hundreds of the most current logos crafted by exceptional designers around the world. Bill helps you become sensitized to recognizing the nuances that are occurring in the industry, and know when a trend has run its course. Plus, learn where to look to find sparks that can help you identify trends before others, and create a forward-thinking project that launches you into the vanguard.
- Why are trends important?
- Surface, form, object dimension, and line trends
- Shadow breaks, fades, and rising color
- Simple overlays
- Text boxes
- Yin yang
- Pasta bends
- Color split