From the course: Learning Graphic Design History
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European avant-garde
We like to think we live in a time of radical and unprecedented change. And in many ways, we do. However, the early 20th century was a chaotic combination of new inventions, technologies, and the shift from an agrarian lifestyle to an urban culture. Like today, there were some people intent on holding on to the old traditions, and other people that didn't think the changes were fast enough. In 1909 in Italy, Filippo Marinetti formed a group of designers called the Futurists. These people wanted the changes, and wanted them to happen quickly. They rejected the traditional approach to art and design entirely. They wanted to celebrate the components of the new industrial society: speed, machines, war, and revolution. The work used typography, energetic forms, and chaotic composition to communicate their idea of the new world. Marinetti wasn't interested in working within the confines of society. He wanted radical and violent change. He shocked people by demanding, "We will destroy…
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