Join Bill Gardner for an in-depth discussion in this video Ellipsis, part of Logo Trend Report 2017-2018.
- [Tutor] Each year as we start our…trend report development,…I always try to keep an eye peeled…for the introduction of new elements…in our bag of symbology.…Don't fool yourself.…It's only been over the last several years…that curvy rainbows came to mean WiFi,…or that three stack horizontal lines…meant more info and not a club sandwich.…We're at a period of time…when the development of iconography and pictograms…are outstripping our ability to mentally catalog them.…As we designers strive for relevance…in our identity design,…we look at these new symbols a bit like fruit on a tree.…
In it's infancy, an icon is premature…and won't resonate with the broad public.…But if we're mindful,…we can introduce it in our work…when it's just becoming ripe.…Also, be aware that much of the new symbology today…is tied to our technology which is quick to change.…That cloud that means storage today…may be around for years…or it might have a short expiration date…when that technology is replaced…and clouds land on the tech keep with fax machines and CDs.…
Bill covers over a dozen trends in-depth, explaining how each came about. As he dives into the origins of these trends, he introduces hundreds of the most current logos crafted by exceptional designers around the world. Bill helps you become sensitized to recognizing the nuances that are occurring in the industry, and know when a trend has run its course. Plus, learn where to look to find sparks that can help you identify trends before others, and create a forward-thinking project that launches you into the vanguard.
- Why are trends important?
- Surface, form, object dimension, and line trends
- Shadow breaks, fades, and rising color
- Simple overlays
- Text boxes
- Yin yang
- Pasta bends
- Color split