From the course: Layout and Composition: Advanced Principles
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Dynamic formats
From the course: Layout and Composition: Advanced Principles
Dynamic formats
- As I discussed in the Foundation course, whenever I can avoid it, I don't use an 8-1/2-by-11 format. Yes, it's the size of a letter and the size of paper for the printer, but it's so ubiquitous that I don't think people notice it. The letter size feels like a piece of business information or worse, a bill. Finding an alternative size or kind of format gives the composition an added something more. Physical objects are artifacts. People like to have things, and a unique size is noticed and hopefully saved. If I'm pressed into this format for logistical needs, I try at least to switch to an A4 size. This is a European size sheet based on the golden rectangle. Or I'll turn the page sideways to create a double spread of a booklet that is 22 inches wide. This gives me a landscape that allows the elements to be more dynamic and expressive. It allows the designer to organize information in multiple columns rather than one long one. This is easier to read and aesthetically more pleasing. A…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.