Join Bill Gardner for an in-depth discussion in this video Doubles, part of Logo Trend Report 2017-2018.
- Followers of trends will tell you,…the use of model line design…has been one of the most prevalent influences…over the better part of the last decade.…Looking back at past Logo Lounge trend reports,…you'll see that since 2011, this aesthetic…has been rapidly evolving and adapting.…Showing limited signs of retirement.…We continue to report on the rising popularity…of model line's newest incarnations.…If there are broader evolutionary signs,…I might note that I see line work…starting to thicken up as we allow…for greater scalability of these marks.…
Somewhere between the finer lines…that whisper and can vanish on the page…and what designers refer to as fatties,…or lines that are more like bars or solid areas.…And certainly, as we discussed earlier,…the use of multiple concentric stripes…or lines that have also started to put on…a bit of weight themselves.…An upside to working with lines is that it allows…for a greater level of detail in the same area…that flat planes of tone might consume.…More detail translates to more information…
Bill covers over a dozen trends in-depth, explaining how each came about. As he dives into the origins of these trends, he introduces hundreds of the most current logos crafted by exceptional designers around the world. Bill helps you become sensitized to recognizing the nuances that are occurring in the industry, and know when a trend has run its course. Plus, learn where to look to find sparks that can help you identify trends before others, and create a forward-thinking project that launches you into the vanguard.
- Why are trends important?
- Surface, form, object dimension, and line trends
- Shadow breaks, fades, and rising color
- Simple overlays
- Text boxes
- Yin yang
- Pasta bends
- Color split