Join John McWade for an in-depth discussion in this video Display vs. text, part of Learning to Set Display Type.
- There are two basic kinds of type. There's text, which is the small stuff we read, columns are print, books, magazines, most people barely notice it and there's display, which is a type that we see. It's the headlines, the packaging, the logos, building signs, apparrel, posters, all that, the big stuff. Text works, or should, in a very low key way. It runs in the background of your mind. Display type is opposite, it's out there in front getting attention.
It's often the main visual on a piece. It sets the tone, the mood, the vibe, all that, or at least a lot of it. Most people when they think of type are probably thinking display type. It's a big part of most designs. There are thousands of display faces. It's readily available, some is free like Google Fonts. Most is very reasonably priced, especially for the value it brings, and it's just fun. There's so much artistry in it that you can learn a lot about design just by working with type. Actually a big part of design is working with type.
This is a beginning course so what I want to do is cover the basics to get you started. What you'll find, if you haven't already, is that display type is very sensitive to context. What a type face says in this environment can be very different from what it says in that one. It's like a face never works the same way twice. So the basics are the elemental things you need to know about how display type works in general. It's like your toolbox. If this tool doesn't work, try that one.
Join John McWade as he explains how to design in a variety of styles and voices using display type, which is type that's set at headline size and above. He discusses type families that include strikingly expressive characters, shows how to combine typefaces, shares how to avoid common design flaws, and takes you through working with type in photos. This art form is applicable to print advertising, brochures, magazines, posters, fliers, slide decks, and much more.
- What is display type?
- Form vs. function
- Setting display type
- Combining typefaces
- Tightening or loosening a setting
- Using display type with images
- Avoiding common mistakes
- Typographic voice