From the course: Developing Visual Campaigns

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Developing visual content for articles

Developing visual content for articles

From the course: Developing Visual Campaigns

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Developing visual content for articles

- [Narrator] More often than not, clients separate content and design. They assume that traditionally written content like press releases, blog posts, and articles should stay entirely text-based while all visual assets should be reserved for infographics, motion graphics, and the like. This, however, can hinder a campaign rather than help it. I suggest this because most campaigns have a goal of growing audience engagement. So, to ensure the campaign succeeds, it will be important for you to help make all campaign-related content, even the text-based content engaging. This means offering to develop visual assets for all traditionally written content. If you're going to do this, consider some simple rules to ensure success. First, for every 100 to 150 words of text written, include an image. This will help make the content more digestible and visually engaging. When including images, make sure they use your campaign's visual language. This means making something custom and unique…

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