From the course: Developing Visual Campaigns

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Developing a creative brief

Developing a creative brief

From the course: Developing Visual Campaigns

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Developing a creative brief

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- [Instructor] A creative brief is an extremely simple document to complete as the first step to any visual campaign and one that, if skipped, can lead to angry clients and blown budgets. While your inclination might be to dive right into design, spending 30 minutes developing a creative brief could save you 30 hours down the road. This is because a good creative brief acts as a contract of sorts. It takes your initial Q and A session and documents the information for both you and your client to review one last time and then agree on. In my experience 50% of creative briefs get reworked at least once before a client is ready to sign off. This is because the initial Q and A session is a chance for a client to think out loud. Often times they don't realize that they've said something until they see it in writing on a brief. Other times there might have been a misinterpretation of the client's requests or goals that could be clarified once a brief is provided. By developing a creative…

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