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Developing a creative brief

Developing a creative brief: Developing Visual Campaigns
Developing a creative brief: Developing Visual Campaigns

Amy Balliett explains the importance of developing a creative brief before beginning production. You’ll receive a creative brief template and Balliett walks through how to fill it in based on the 3 primary questions from the previous video. You’ll also see the creative brief for a campaign that her company, Killer Infographics, developed for the National Endowment for the Arts.

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Skill Level Intermediate
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