In this course, Amy Balliett—CEO of the visual communications agency, Killer Infographics—provides an in-depth look behind the curtain of visual campaigns. She shares her experiences and the lessons she learned from developing over 100 visual campaigns for Fortune 1000 clients and nonprofits, explaining how to develop a successful campaign from start to finish. She walks through how to concept and plan a campaign, and how to pitch that campaign to clients and colleagues. Amy also takes you through how to develop a visual language to guide your campaign, and shares how to avoid common pitfalls.
- Defining visual communication today
- Understanding why visual content is in high demand
- Defining a visual campaign
- Pitching your campaign
- Developing a creative brief
- Brainstorming your creative direction
- Presenting a pitch
- Finalizing direction and getting buy-in
- Developing a visual language
- Developing an illustration style
- Presenting your visual language
- Letting data drive your content
- Avoiding pitfalls
Skill Level Intermediate
- [Amy] Hi, I'm Amy Balliett, CEO of Killer Infographics, and welcome to Developing Visual Campaigns. I launched Killer Infographics in the fall of 2010 with a primary focus on, you guessed it, infographic design. As the needs of our clients evolved, our services did as well. We began by expanding into animated motion graphics and interactive content. Today, we provide a wide range of services for our clients, all centered around helping them speak a visual language to their customers.
Simply put, we help our clients speak visually. In 2015, it became clear to us that one-off projects were not yielding the same results for our clients as they used to. This was because consumer demands had shifted and now additional content was needed to hold their attention. A 2015 study showed that the average marketer was shifting their use of content in two ways. First, we found that the average marketer used 12 to 14 types of visual content to achieve singular goals.
Next, we learned that 77% of marketers were shifting their budgets towards the production of more visual content for 2016 than anything else. It became clear that creating visual campaigns was the best way to ensure future success for our clients, and we've been honing our process by producing visual campaigns for Fortune 1000 clients ever since. While it is extremely important to understand how to produce quality visual content, to succeed in today's high demand marketplace, you must also know how to run a successful visual campaign.
It is because of this that we developed this course.