Designing a tiny brochure

- Hi everyone, John McQuade.…What we're looking at today is a tiny brochure…the size of a business card.…I love these things.…They fit in pocket or purse.…They can fit in those small racks on counters.…They look and function like a business card…but then they open up to reveal,…well a brochure.…Let's take a look at how this one is built.…It handles as easily as a business card.…Front, folds open to show in this case…our season's ballet programs…and then ends with the back.…Back and front look alike.…

And when it's folded that's what you see.…A little closer look shows this.…A very spare design.…Beautiful dancer.…Very light type.…Very light powder blue background.…White type just like her white outfit…with Sacramento Ballet in gray.…That creates a high contrast between…The Ballet and the Season 51.…Although the whole effect is quite soft.…It opens up just like a normal…three panel brochure to the inside.…The inside, the colors have been reversed.…Now gray is in the background.…

Blue is used for those heads.…And we're showing three…