From the course: Graphic Design Tips & Tricks

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Designing with black, white, and gray

Designing with black, white, and gray

From the course: Graphic Design Tips & Tricks

Designing with black, white, and gray

- Hi everyone, John McWade. What we'll look at today is a small space ad designed in black, white and gray, and what I want to show you is how manipulating the shades of gray can create a sense of depth in the space, and also draw your eye to one thing or another. This is our copy, it's a promo for an outdoor summer concert series in the mountains. This is our graphic, simple violin, unremarkable, nothing fancy. We're going to put these elements into a small square space and make it bold. First step is to set the headline. Super bold typeface, upper case. This is the default line spacing which is pretty spread out. We want to compress it very tightly into one dense block, and by tight, I mean negative line spacing. If this were 12 point type, this would be eight and a half point spacing. The face is Block T Heavy, it's square, it's dense, it has these nice irregular edges that go really well with the outdoor mountain pine tree vibe or our event. We'll add our date and time…

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