Learn how one trend morphs to the next, how trends do not come out of thin air.
- I will share with you…that forecasting is an intuitive instrument,…but one you must be cognizant of your actions…to make it work for you.…I have shared this with many designers over the years…that are willing to swear by it,…but at its heart,…these basic tenets apply to any form of evolution.…To help walk through the process for design,…I have broken this into three really basic steps.…Identify an influence logo,…track its origin,…and determine its trajectory.…
If we're currently aesthetically influenced…by another logo or style,…we may want to integrate it into a work of our own.…Let's say you're looking at LogoLounge,…for instance, for reference on a project.…There's a particular mark that you feel…conveys the kind of feeling…you'd like to engender for your own client.…The last thing you'd want to do is lift that mark,…but it exudes qualities you're drawn to.…By looking at the past influences…that led to the creation of the mark,…I assure myself I am not going to revisit stylistic roads…that have been fully explored.…
- The evolution of logo trends
- Examining the monoline trend
- Crests and geodimensional objects
- Examining the transparency trend
- Overlapping objects
- Geometric dimensional
- Real life dimensional
- Putting trend spotting into practice
- Predicting trends
Skill Level Intermediate
1. How Trends Develop
2. Tracing the Evolution of Monoline
3. Tracing the Evolution of Transparency
4. Predicting the Future Paths of Trends
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