From the course: Spotting Logo Trends
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Design is evolutionary
- I will share with you that forecasting is an intuitive instrument, but one you must be cognizant of your actions to make it work for you. I have shared this with many designers over the years that are willing to swear by it, but at its heart, these basic tenets apply to any form of evolution. To help walk through the process for design, I have broken this into three really basic steps. Identify an influence logo, track its origin, and determine its trajectory. If we're currently aesthetically influenced by another logo or style, we may want to integrate it into a work of our own. Let's say you're looking at LogoLounge, for instance, for reference on a project. There's a particular mark that you feel conveys the kind of feeling you'd like to engender for your own client. The last thing you'd want to do is lift that mark, but it exudes qualities you're drawn to. By looking at the past influences that led to the creation of the mark, I assure myself I am not going to revisit stylistic…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.