Join Sean Adams for an in-depth discussion in this video Delivering the contract, part of Running a Design Business: Selling Design to Clients.
- You met with the client either in person or on the phone.…Now, he or she has asked for an estimate on the project.…This is the point many designers hate, typically we like…to design and be creative, we're not bankers or…investment brokers, so we tend to ignore the money part.…But this is the world your client lives in, so it's…time to write the proposal and present it.…If you'd like more detail about writing a proposal,…check out many of the other courses here.…One of the best pieces of advice I ever received was to…always go over the proposal with the client.…
Since we can feel uncomfortable discussing money,…it's easier to write the proposal and e-mail it off,…then hope for the best.…This doesn't allow for conversation,…and often leads to misunderstandings.…In the best scenario, bring the proposal to an in-person…meeting and go over it line by line.…The chances are that any other designers submitting…a proposal are not taking the time to do this.…It's a competitive advantage.…It also creates a dynamic that allows for flexibility.…
Instructor Sean Adams shows how to begin a working relationship with a potential client, explaining how to sell yourself, present previous projects, and set appropriate expectations. He also provides tips for communicating during the design phase, crafting and delivering an impactful presentation, and dealing with a variety of common conflicts. In addition, he discusses how to maintain lasting relationships with clients, create more work, and determine when it's time to part ways with a client.
- First contact
- Setting expectations
- Beginning the work
- Developing criteria for approval
- Communication during the design phase
- Crafting and delivering a presentation
- Dealing with conflict
- Clients who want to play designer
- When a client plays mix and match with a solution
- Choosing your battles
- Maintaining a relationship over time
- Determining when to end a client relationship