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Creating a workbench of assets

Creating a workbench of assets: Developing Visual Campaigns
Creating a workbench of assets: Developing Visual Campaigns

Amy Balliett explains the rationale behind creating a workbench of assets for your visual campaign, rather than creating unique assets as you go along. To show the value in practice, she uses an example of a real campaign that her company, Killer Infographics, created. Maximize your campaign by planning ahead before you begin production.

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Skill Level Intermediate
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