From the course: Succeeding as an In-house Creative

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Create a powerful culture with a mission and vision statement

Create a powerful culture with a mission and vision statement

From the course: Succeeding as an In-house Creative

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Create a powerful culture with a mission and vision statement

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- There is no business practice that will have a bigger impact on you and your team's happiness and well-being than the culture of your group. Right out of the gate, I want to list some culture factoids. One, you have a team culture whether you design it or not. Two, if you don't proactively create it, it will default to the culture of your most negative team member. Three, culture directly impacts the practices and behaviors of every member of your team. Four, the practices and behaviors of your team will directly affect your and their happiness. Five, the level of happiness of you and your team will directly impact the quality of your and your team's work and everyone's productivity. Six, most likely your company's greater culture is at best not applicable to your creative tribe and at worst is dysfunctional and you and your team should be buffered from it by creating your own culture. So let's talk about how to do that. One of the best ways to establish an internal culture that…

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