Join Ina Saltz for an in-depth discussion in this video Contrast and scale, part of Graphic Design Foundations: Typography.
To get your message across to your viewer, nothing is more powerful than using Scale and Contrast.…Scale and Contrast allow you to grab the viewers by their virtual lapels and point them in the right direction.…Strong differences in scale and contrast also make your project more visually dynamic.…Contrasts in style, size, weight, width, color, and position separate information.…You have the power to direct your viewers to see what matters most.…
Start by figuring out what you want to communicate and who you want to communicate to.…Your content is always the starting point for all design decisions.…Then look at the information you have in hand, most of the time it's pretty obvious what…the most important piece of information is and the next most important, and so on.…Scale and Contrast are the tools you apply to make those levels of importance clear to the viewer.…The effects of scale are obvious, bigger is better, weightier is better, big and bold…are immediately seen as nearer and more important.…
- What is typography?
- Differentiating type characteristics
- Using ornamental and decorative type
- Combining typefaces
- Using contrast and scale
- Kerning and kerning pairs
- Choosing the optimum line length
- Aligning and spacing characters, words, and paragraphs
- Understanding factors affecting legibility
- Working with three-dimensional type
- Putting type in motion
Skill Level Beginner
1. Typographic Differentiation
2. The Language of Type
3. Spacing and Alignment
4. Touching on Type Design
5. Legibility and Readability
6. Typographic Composition
Contrast and scale4m 54s
7. Thinking with Type
8. Specialized Uses
Working with numbers2m 10s
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