Join Von Glitschka for an in-depth discussion in this video Connect with clients and fellow creatives, part of Social Media for Graphic Designers.
- [Instructor] The tone of your tweets you post on Twitter is up to you. You can keep things strictly business, or completely personal. I prefer a good mix of both, since I use it as a stream of conscience. Whatever comes to the top of my mind, I usually share on Twitter. You might be thinking, "What's the difference "between business or personal?" Well, let me show you a few posts demonstrating business and personal, and you can derive from that what I mean by that. So, on Twitter, I'll post something that is distinctly business-oriented, and if you're watching this course, you obviously know I create content for lynda.com.
All of that content, by the way, can be found on LinkedIn Learning as well, and recently, I did an iconography course where I walk through the process of creating iconic-based artwork, and this is some of the artwork I used to demonstrate methods to construct and build vector artwork for iconography purposes. And the obvious theme of this one was the Star Wars universe. So this is a good example of a business-centric post. It has a URL that points to the course, and I use hashtags to reinforce what the theme and what I'm talking about in context of this business post.
Another business post is a branding I did last year. This was a tech company that hires Marines who have come out of the theater of war, and they produce these modular container units where they can grow vegetables and sell it to local restaurants and marketplaces. So this was a fun project to work on, and I was showcasing some of that work within the context of this post. So this is distinctly business-related and also gives some kudos to this company with the link to their site.
Now when it comes to personal, just anything that inspires me. So I saw this quote by Frederick Douglas, and I loved it and couldn't agree with it more, and so I just shared this on social media on Twitter, and it got a really good reaction and rightly so. So that was more of a personal aspect of posting on Twitter. And then the last one, this is how I'll engage with other like-minded creatives who I really enjoy and call really close friends. Karen Larson is one of them.
She runs her design studio out of Detroit, and so she had posted this picture of herself with her hairdo, and so I've known Karen for about 15 years, so we're really close friends. I kind of poked a little fun with it using a reference to sci-fi. So that was kind of fun, but this is what social media is all about. When you hang out with friends and you know each other really well, you joke around with one another, so, on Twitter, I'm exactly the same way. And I like to say that if you enjoy my Tweets, or you find them fun and entertaining, more than likely, I'm gonna be okay with you personally, and we're gonna get along.
So, when posting on Twitter, let your common sense dictate your judgment as to what tone you'll take when posting on Twitter. You'll have to choose how you wanna use the platform to promote your business and gain more exposure for your work. The posts I shared showcase Tweets that are more geared for my business and a few that are just personal comments and communication. That said, they all have one common denominator. They're engaging, and I think that's really important. If you're engaging and authentic, that is what's gonna work best when you post on any social network, and especially on Twitter.
- Understanding social media for business
- Branding yourself on social media
- The role of your website in social media
- Social media image sizes
- Facebook, Twitter, and Instagram strategies for designers
- Understanding Behance
- Using LinkedIn