From the course: Learning to Set Display Type
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Common mistakes
- Common display type mistakes could be a whole course in itself, so let me touch lightly on four. First up we've already seen: watch your spacing. Here's how your type sets by default. It just sprawls unattractively. There's no artistry, no rhythm, no beauty. The difference between this and display type is the care you put into working through the design letter by letter, until you get to this result. Don't distort your type. It's sometimes tempting to squeeze or stretch tight to fit a space, but don't do it. Type as we've seen is art. It's been drawn very carefully by a skilled designer. Distorting it changes the proportions of its strokes and curves. Imagine doing this to the Mona Lisa. Sure, you can still see it, like when your TV picture gets distorted, but you take away its essential beauty. If you need wider type, use a wider typeface. There are a lot of choices out there. Many type families have wide and narrow versions. Limit your typefaces. Remember that every change of face…
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