From the course: Running a Design Business: Selling Design to Clients
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Common errors: Beginning the work
From the course: Running a Design Business: Selling Design to Clients
Common errors: Beginning the work
- The proposal is approved, and you begin the design process. You work with a client to collect information, gather relevant material, and start working on the concept. This should be the honeymoon phase, when everyone is excited by the possibilities. What could go wrong? We've looked at common issues, and now let's focus on what not to do at the onset of the project. Avoid radio silence, this is not the time to retreat to your solitary cave and play the tortured designer. Yes, in a perfect world, we could all start working on an idea and be left alone for several weeks to refine and explore it, but this is a collaborative process. Clients are spending money, risking their position, and trust you to deliver. Keep him or her up to date. You received the copy, you're waiting for an estimate from a printer. The developer is checking the files. If you don't communicate, the client imagines the worst. Don't overpromise, be realistic. It's easy when everyone is excited and you agree to meet…
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